WHEN SHOULD I NOT START A PODCAST
When you do not have the skills or knowledge to do so!
Last time, I started a discussion on “When You Should NOT Start a Podcast.”
The number one reason I went into detail on last time was, “To make money.” I shared how approximately only 1% of the podcasters out there make a full time living from podcasting. These are podcasters who have built up a brand, a loyal following and have close to a million down loads per episode. Something most of us will never achieve.
Today, I want to talk to those who think podcasting is interesting and it appears “easy to do.”
Yes, it is easy to do. But if you want to produce a quality program, one that will bring in additional listeners and a podcast that will generate loyal listeners, it gets to be a little more than that!
First, is YOU. Are you a good speaker? Do you have experience in public speaking? If not, you might want to join a group like “Toastmasters” in order to get experience in public speaking. You may not notice all of the “fillers” you use while talking. “Ah’s” and “Umm’s” and “Like…” all are very distracting. It shows a lack of professionalism on your part.
In podcasting, your voice is the recorded medium that is used to capture the attention of others and to provide quality information. If you are unable to speak clearly, distinctly and communicate thoughts and ideas correctly, potential listeners will click off faster than you can get new people to click on! Your mother and cousins may listen, but that will be about it! And they probably will not want to hurt your feelings and tell you how bad your really sound!
So, first, learn to communicate properly.
Next is the technology! Yes, it is easy to do. That is, easy to record. If you want a quality show, you must learn to edit it properly. Adding intro’s and outro’s and editing in music and editing out mistakes, is all part of podcasting as well. And that takes time to learn how to use the software.
It may take you an hour to edit a 15 minute program when you start. Once you gain the experience, knowledge and expertise, you an edit a one hour program in 15 minutes! But it will take time to get there.
The other option is outsourcing the editing process to some third party. That takes us back to the previous item of MONEY! It will cost you money to have someone else do the heavy lifting for you!
Finally, do not start a podcast “just because everyone else is doing it.”
That is NOT a good reason to start a podcast. In fact, out of the 800,000 podcasts listed on Apple Podcasts (formerly iTunes), almost 200,000 have less than 10 episodes! People started down the podcasting trail and then realized it was not something they really wanted to do. Some of them spent, perhaps, several hundred dollars in equipment and hosting before realizing that!
My best advice, have a clear understanding of what it is you want to accomplish with your podcast. If it is “to make money” – think again. If it is to “become popular” – think again. If it is because, “it’s easy to do” – think again. If it is because, “everyone is doing it,” – please, think again!
I hope these tips helped to clarify some seldom talked about topics concerning podcasting. Especially the reasons for NOT starting a podcast!
If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contact and click on the contact tab. Fill out the form and be sure to send me your questions.
Be sure to subscribe to this podcast so you can be notified every time we release a new episode and answer someone’s question!
If you would like to view the YouTube video I created for this topic, you can view it here: https://youtu.be/1-7SNhhiPmM
So, until we talk again, “Keep Listening, You’re Awesome!”by