Become An Influencer In Your Market
I have been answering the question, “Why Should I Start a Podcast?” We have already talked about the “Growth of Podcasting” and how “Podcasts Are Better Than Blogs.”
Today, I want to emphasize how podcasts will help you to “Become and Influencer In Your Market.”
First, when someone listens to your podcast, it is like you are being invited into their home, office or car. You are like a guest. They want to hear what you have to say! That is almost automatic credibility!
If you invite another person, who is already an influencer in your market segment, to be on your podcast, your credibility goes even higher! Some people may wonder if that is a good thing to do? Let me explain this…
If you have a well known guest on your podcast, you are viewed as being “associated” with that person. It is NOT viewed as if you don’t know anything about the subject and are asking them to teach you! It actually BRINGS you credibility!
People look at you as being an expert because you are “rubbing shoulders” with the experts! This builds your brand and your reputation as someone who can be trusted. This also helps to build your listening audience!
How will it build your listening audience? Are you going to take listeners away from the “expert” you have as a guest?
The quick answer to that last questions is simple: NO!
That person has built a loyal audience. You may get a few extra downloads as that person’s audience finds out he/she was interviewed. But that person is likely not going to be sharing something with you that has not been shared with their own audience before. So their audience probably does not have anything to gain by listening to your interview.
But YOUR audience will have something to gain! You are interviewing someone who is well known in your niche. You are interviewing someone who can impart some additional perspective to your listeners. You are demonstrating that you have “influence” in your niche because this other expert agreed to come on “your podcast!”
All of those things elevate YOUR expert status in the minds of your audience. You may get some additional traction and possibly some additional business because of your interview with the expert. One thing is for sure though, it will not hurt your credibility!
Your podcast is a way to build your personal brand AND your business brand! Your podcast will help to qualify you in the minds of your audience that YOU are an expert in your niche. By using the podcast to come into the personal time of your listeners, you are an “invited guest.” This gives you permission to impart into their lives as well. And when you add in interviews with other experts from your niche, you are automatically elevated (subconsciously anyway) to expert status in the minds of your audience as well.
Podcasting has become the new media darling of this age. Yes, there is still room for print media, email marketing and things like that. But statistics have demonstrated, those people and those businesses who utilize podcasting usually will do better than those who do not.
So, don’t be shy – start your podcast!
If you want information on how you can start your own podcast, or to help grow and make an existing podcast even better, visit my website at www.podcast-training.com and take a look around.
If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contact and click on the contact tab. Fill out the form and be sure to send me your questions.
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If you would like to watch the YouTube video I created for this topic, please view it here: https://youtu.be/imEnJAlSqLM
Until next time, “Keep Talking – You’re Awesome!”by